S. James Ellis and Jonas Röttger, FINDER research fellows, delivered an interactive lecture to Master’s students in Dr. Rick Aalbers’ Corporate Strategy class at Radboud University. The lecture revolved around a case study authored by the FINDER team that examines the various corporate strategies employed by Atos as well as its strategic partnerships with technology hubs. Students were given roles from various actors highlighted in the case study and played them adjacent to their peers, simulating the behaviors of different corporations in an inter-organizational setting and advancing their understanding of what factors contribute to the creation and destruction of partnerships.
The session enabled students to immerse themselves in a real-world business situation learning about the diverging interests of parties involved in hubs and their need to manage both competitive and collaborative relations with various stakeholders. Leading the discussion, the FINDER research fellows stimulated the engaged group with input from the academic perspective and insights from the market of digitized financial services. The underlying case study will be further developed alongside the FINDER project trajectory, allowing students to be exposed to current business challenges and the corresponding academic perspectives.