Online financial decision making holds the future. And various fintech companies are jumping on board of this trend. But how do people come to decision making on these platforms, and how does new technology allow for more inclusive or even social investment decision making?
As part of the FINDER research agenda, Voleo Inc. serves as a case-study-in-point on this terrain. The FINDER program is proud to be working with this innovative fintech start up to explore some fundamental research questions that link technology, behavioural decision making and dynamic social networks.
Voleo is a Canada-based mobile fintech company that is transforming the retail investing space through its powerful, collaborative investing platform. Voleo has increased retail investor participation in the stock market by breaking down barriers to entry, facilitating trust and improving financial literacy. As an interesting example of successful scale up of fintech technology and entrepreneurial activity, the Voleo platform is being white-labeled by major financial institutions around the world as an innovative product to engage and retain a new category of investors.
In their press release on this FINDER cooperation Thomas Beattie, CEO of Voleo, stated, “Dr. Aalbers has extensive knowledge in the field of collaboration, and his team at FINDER are doing important work in researching and uncovering insights about organizational and consumer behaviour. There is a clear synergy between Voleo’s objectives as an emerging technology, its users’ objectives as part of a community, and FINDER’s goal of understanding social interaction in the digital age. We are especially excited to apply learnings from this study and equip our users with new tools in the coming years.”
From the FINDER program perspective, due to Voleo’s differentiated positioning in the online brokerage industry and their unique approach to social investing Voleo was top of mind when deciding upon the final configuration of consortium partners for the FINDER research scoping. The welcoming spirit to work close with some of our FINDER PhD fellows, and the willingness to help them understand the business side of things make Voleo in a valued research partner. We are looking forward this collaboration.
To find out more about Voleo, please visit their website: https://www.myvoleo.com
Read all about Voleo being selected for the FINDER project in their press release: https://ir.myvoleo.com/newsroom/index.php?content_id=103