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Success will come to banks that maintain a socially conscious ethos in their transformation journeys

By Remco Neuteboom, Senior Vice President, Chief Digital Officer, Global Financial Services, Atos

We believe that many technologies have reached a tipping point and that we’re now entering a time, within the next four years, when the importance of doing the right thing will begin to balance innovation. As stated in the Atos thought leadership publication, Journey 2022: Digital Dilemma’s, digitalization is becoming more and more about the ‘art of the permissible’, rather than the ‘art of the possible’. This will be especially true for the Internet of Things and artificial intelligence, two technologies that can have a far-reaching impact on social issues like privacy and equality.

This emerging crossroads of ethics and technology is a fantastic opportunity for the banking industry. Many of the big high street banks have long included a socially conscious message in their ethos, and well they should. More than any other industry, the banking sector has the power and the opportunity to do good. To build business models that support both the economy and people.

In order to achieve this, we believe that right now is the time for the banking industry to start to build a digital code of ethics into their business models. Technology can be a great enabler of fairness within the banking system – if guarded carefully.

We also believe that this will be a unique selling point for banks, considering the central and trusted role they play in our everyday life. So, what is our advice for the banking sector as they adopt emerging technologies?

Data dangers

The speed of business transformation has left governments and legislators behind the curve in terms of understanding the wider impact these digital disruptions will have on society and people. In no area is this more the case than in the use of data. As more and more means of generating data emerge (including IoT networks, drones, social media platforms, autonomous cars, etc), questions on data ownership, data usage, and privacy protection demand an answer.

Although new data legislation and regulation have indeed been developed (like the privacy protection regulation GDPR, and the seemingly opposing data sharing directive PSD2), more will need to come as these technologies and others continue to develop. Particularly in the banking sector. After all, there cannot be a point at which your bank has access to personal data that may work against an individual. If this ever happens, the consequences will be dramatic, and the sector will have irrevocably broken its sacred bonds of trust with society.

Can you undo?

Proper handling of all that data coincides with the maturing of artificial intelligence, which gives us a tool to not only cope with the sheer volume but also helps us to draw the best conclusions and make the best business decisions. As you build a machine learning algorithm for AI, it begins to learn and evolve and eventually draw its own conclusions.

Not only can machine learning allow a system to evolve, but the algorithms used for this are only as unbiased as the programmer or data scientist who built them! In the end, an organization will still be responsible for justifying the decisions it takes, whether they’re made by a machine or a person.

And so we come to the ‘ethics by design’ principle. We must build access into the system to allow for reversal or even a total switch off function. People, therefore, must always remain a vital part of the process.

To automate or not?

This discussion on the effects that artificial intelligence can have on a bank’s treatment of its clients can leave the impression that it may be best not to automate at all. A seemingly logical conclusion, but not very realistic. The volume of data that needs to be handled and the growing strain of industry regulation would mean that the financial repercussions of (continued) fully manual processing of banking functions would cause an immediate collapse of business models. And of course, then there would still be no guarantee of ethical behavior.

The balance between automation and human work can be explored though. The physical bank is an important differentiator for the traditional players to use to their advantage. As AI can give your customers the most personalized experience, the physical bank branch can reach the equally (if not more) intimate results through direct human interaction. Again, the question is not if AI can replace the bank’s contact with clients, but how AI can best be applied within certain channels, to improve the client’s experience with their bank.

Create the culture you need

But the most important factor will be cultural. This can be the hardest part of an organization to change. Culture will decide how much digitalization we are willing to embrace, both from a client relationship perspective and from a workforce perspective. And even though culture is difficult to change, culture by its very nature will naturally evolve. We, therefore, recommend building code of ethics (either self-regulated or imposed by a regulator) that is flexible enough to deal with continued technological change – because it focuses on principles, giving the right direction on how to deploy emerging technologies without fixating on specific temporal examples.

In the end, what we have been talking about here is adopting Corporate Digital Responsibility – Corporate Social Responsibility (CSR) for the digital era. We believe this area will become as vital to business as CSR has been. Not just because it is the right thing to do, but also because it will position a bank as a leading force for our society’s digital journey and so set it apart from its (emerging) competitors.

So in conclusion, our advice is that one must be ahead of the curve on this issue. Like our CEO Thierry Breton stated in his foreword of the Journey 2022: Resolving Digital Dilemma’s: wait and see cannot be a viable option for digital transformation.


Note from the FINDER Project Management Office:
The article above links to the FINDER working stream #5 Effective strategies for enhanced social payoff under digital transformation, in which we FINDER intends to answer questions such as:

  • What are the roles, challenges and opportunities for incumbent firms and newcomers for a sustainable transition to digital technologies?
  • How can organisations overcome struggles over the meaning of sustainability, within and across organisational fields, as the digital ecosystem unfolds?




On the high and lows of cryptocurrencies

On the high and lows of cryptocurrencies
by Tze Yeen Liew

Aware of the mass adoption of cryptocurrencies, central banks around the world (a whopping 70%) have been considering the merits of adopting a central bank digital currency (CBDC); which is ironic given that the bitcoin was initially conceived with the tall order of subverting central banks. A spate of publicized discussions by central banks about the feasibility of digital currencies have dominated headlines since 2017: the Reserve Bank of India, Central Bank of Canada, Bank of Korea, the US Federal Reserve System, the Bank of Sweden, the Swiss National Bank, the governments of Kazakhstan and Japan, and even the Bank for International Settlements — widely considered to be the central bank of central banks, have all examined the macroeconomic implications of CBDCs within the context of their local financial systems.

Although most of the central banks mentioned still view CBDCs as a pipe dream, the idea is steadily gaining traction given there are speed, cost and re-conciliatory benefits to be reaped from replacing electronic cash with blockchain based digital currencies. The two latest banks to chip in their thoughts are the Bank of England and Norges Bank (the Central Bank of Norway), who have taken different approaches to exploring the topic — although the implications of the technology are at best, hypothetical and non definitive.

Bank of England (BoE)

Drawing on both UK and US central bank data, the Bank of England recently issued a pedagogical paper constructing 3 theoretical econometric models to examine whether central bank digital currencies (CBDCs) should be used as an interchangeable asset in lieu of existing bank reserves. It also explores the suitability of CBDCs as an interbank settlement medium and a retail payment medium.

Norges Bank

In contrast, Norges Bank released a hypothetical case study on the impacts of digital currencies accepted as legal tender in the economic and regulatory context of Norway. It proposes possible conceptual frameworks that could be adopted by Norges Bank, and undertakes several cost benefit analyses to determine the best use of central bank digital currencies in the present day; whether as a payment instrument or a value storage instrument. Unlike the BoE’s paper, the case study serves as a qualitative assessment of CBDC’s –seeing that cash usage is now at the lowest point in Norwegian history.

Both central banks have prefaced their papers with a disclaimer that they have no concrete plans to instate central bank currencies, whether presently or in the distant future. However, they intend for the papers to be a resource for additional discussion and hopes that stakeholders can build on their findings.

Banks and Bitcoinertia: Are Bank Bitcoins still Bitcoins?

Although the release of these papers by central banks lends some gravitas to the upward trajectory of cryptocurrency adoption, it is noteworthy that all of them have chosen to refer to their iteration of cryptocurrencies as CBDC, and nearly all of the central banks in existence have announced that none of them will be issuing CDBCs in the next three years. One can infer it may be to distance itself from the negative clout surrounding cryptocurrencies, the ramifications of which are all antithetical to the operational characteristics of a central bank (volatile, fraudulent, speculative, money laundering, illegitimacy etc.). The more concrete answer to it, if we take these white papers at face value, is the sheer complexity of mobilising the infrastructure required to implement cryptocurrency at the scale that is needed.

But the biggest conundrum of all is conceptual and strikes at the core of cryptocurrency: Is cryptocurrency, which ultimately is a network of decentralised, unregulated blockchain ledgers, still considered cryptocurrency when the ‘permissionless’ element is taken away by a bank that choose when and what to issue?


Fintech acquisitions: prone to failure?

Fintech acquisitions: prone to failure?
by Tze Yeen Liew

Industrial observers have raised concerns about acquisitions and partnerships by existing financial institutions gradually cannibalizing the lofty ideals that many fintechs were built on — disrupting the financial landscape by removing financial intermediaries that do not add value to the global economy, and empowering consumers to take charge of their personal finances and investments. Kerim Derhalli, who founded micro-investment app Investr in 2013 after leaving his position as Head of Equity Trading at Deutsche Bank, believes that firms are only into the business of financial technology and not ‘fintech’ per se if they are just helping existing financial intermediaries marginally improve their existing processes. At BusinessCloud’s ‘The Future of FinTech’ event, he further elaborates that fintech is ‘the manifestation in the financial markets of the information revolution’; the democratisation of financial data previously only within the stranglehold of large financial institutions.

In spite of valid criticism, the ongoing pattern of aggressive fintech acquisitions by established financial institutions shows no sign of slowing down.

Gjensidige’s digital banking unit acquired

Not too long ago Nordea, a leading bank in the Nordic region,  announced that it will be acquiring Norwegian insurer Gjensidige Forsikring‘s digital banking unit for EUR578 million cash, effectively adding 176k customers and EUR4,840 million of their assets onto their balance sheet. With the acquisition of Gjensidige digital platform, Nordea will also be distributing Gijensidige’s insurance products to its own 900,000 customers. The acquisition, Gjensidige believes, aims at providing opportunities for the insurer to expand its customer reach through synergising with a leading Nordic bank that is also receptive to their digitalisation and innovation priorities.

Just days prior to Gjensidige’s acquisition, Bloomberg reported that that French payments processor Ingenico Group SA is being targeted for buyout by several firms; including private equity giants CVC Capital Partners, Hellman & Friedman, and Bain Capital — all of which were actively vetting through ‘Europe’s hottest fintechs‘ for the next acquisition target. As of March 2018, Ingenico remains unacquired, even though it has taken over fintechs Paymark and Bambora.

Fool hardy, not fool proof

Contrary to the optimism permeating from these acquisition sprees, multiple studies point to the sordid truth that 80% of acquisitions, both tech and non-tech, fail. A failed acquisition is defined as one that brings no added value to the acquirer or acquired. A survey of tech acquisition literature from 2002 to the present shows that the 80% fail rate is fairly consistent (McCarthy and Aalbers, 2017; Vester, 2002; Graebner and Eisenhardt, 2010, Evans, 2004). Cisco, one of the world’s largest tech conglomerates, are anomalous for having managed to reduce the failure rate of their own acquisitions to 70% mainly by acquiring en masse and spreading out their risks.

The reasons for failure are manifold. The extrinsic factors are primarily related to geographical distance between the acquirer and the acquiree, which increases monitoring, transactional and information transfer costs; and decreases the efficiency of tacit, or ‘soft knowledge’. Cultural disparities, on the other hand, have a lesser negative impact on tech companies (McCarthy and Aalbers, 2017).

The intrinsic factors, on the other hand, point to ineffective structural integration and coordination: Lack of integrative decision making, integrative systemic processes and holistic changes required from both companies (Bannert and Tschirky, 2004). Specific to the acquisition of small tech firms by larger incumbents, integration helps acquirers “use the acquired firm’s existing knowledge as an input to their own innovation processes (leveraging what they know), but hinders their reliance on the acquired firm as an independent source of ongoing innovation [leveraging what they do]” (Puranam and Srikanth, 2007).

A gambler never makes the same mistake twice, just three or four more times

As we can see, tech acquisitions are not without their challenges, especially in the rapidly expanding EU Fintech domain. Despite irrefutable evidence that acquisitions are futile in 2 our 3 instances, the strategic benefits that result from a potentially successful acquisition emboldens companies into taking those risks. Tech acquisitions are also made by incumbents to quickly expand ‘key pipelines’ (Puranam, Sing & Zollo, 2003). A recent case in point is the recent deal between BBVA and ABN AMRO, as they attempt to expand their joint digital reach with new solarisBank investment by funnelling a whopping EUR 56 million into the small startup.

German fintech solarisBank announced a successful EUR 56.6 million financing deal, the second highest to date for a German fintech after Kreditech. Their latest Series B funding round is a combination of new funding from Spanish BBVA, Dutch ABN AMRO and Visa as well as renewed investments from current investors Arvato Financial Solutions and SBI Group. The deal follows a broader trend of financial incumbents rapidly acquiring stakes in emerging fintechs around Europe.

The financing deal is notable as solarisBank happens to be the world’s first banking platform with a full banking license. Founded in March 2016, the company offers “banking-as-a-platform” technology to corporate clients all around Europe and offers products in three categories of banking: digital banking and cards; payments and “e-money”; and lending and deposits. The company is also distinguished for its use of modern RESTful APIs in speeding up the integration of its modular services.

Although BBVA and ABN AMRO’s financial backing of solarisBank heralds the first major investment forays by large European banks in the German fintech scene, it dovetails with the broader existing strategies of both finance heavyweights in undergoing digital transformation. BBVA believes that acquisitions in emerging fintechs will hasten BBVA’s growth in the ‘banking as a service (BaaS)’ area, and has recently acquired major stakes in various other digital banking startups all around the world; including Silicon Valley gig-oriented banking platform Azlo, Finnish online business banking service Holvi, the UK’s mobile only Atom Bank, Oregon-based checking account startup Simple and new fintech venture capital partnership Propel. Today, approximately 42% of BBVA’s customers access their banking services online.

Despite changes in investor lineup, Berlin-based fintech incubator Finleap remains as solarisBank’s largest investor with a stake of 30%, followed by BBVA. The new funds will be used to help further geographic expansion, the fintech said in its press release, as well as the continued development of its online banking platform and the launch of new products. solarisBank has received capital injections in excess of EUR 95 million over the past two years, with initial seed and series A funding rounds closing at EUR 12.2 million and EUR 26.3 million respectively.

ABN AMRO has also completed a slew of its own fintech investment and acquisitions via its in-house Digital Impact Fund (DIF). The fund also owns four other fintech companies: US cloud-based lending platform Cloud Lending Services; US cybersecurity firm BehavioSec; Swedish finance planning app Tink; and an upcoming blockchain-based energy trading platform. With its latest investment in solarisBank, ABN AMRO intends to expand the clientele base of its own subsidiary Moneyou, by allowing the banking platform to access solarisBank’s customers and stakeholders in Germany.

Easier said than done

The key element to avoiding acquisition failure is to ensure that an effective integration strategy is in place, and best practices vary immensely according to the industry and cultural peculiarities. An interesting example: A 2004 empirical study 228 financial acquisitions in the US banking industry (Zollo and Singh, 2004) highlights that: 1. Codifying and formalizing acquisition knowledge and know-how into systems, manuals and tools is strongly correlated to positive acquisition performance; 2. The level of integration between two firms significantly enhances performance and; 3. Replacing top managers in the acquired firm is a sure-fire way to negatively impact both sentiment and performance.

A tech based acquisition, however, would require a different strategy that is cognizant of the role that independence plays in driving innovation especially if both firms are in the same line of business — and therefore needs to be capable of guiding the acquirer in striking the right balance between the two extremes of full structural integration and maintaining full operational independence. In fact, acquirers who often buy small tech-based firms for their tech capabilities often discover that the post merger integration process has all but destroyed the innovative capabilities that made the firm an attractive target in the first place (Puranam and Chaudhuri, 2009).

The FINDER questions

The FinTech industry poses its own set of unique challenges being an amalgamation of both the finance and tech industries. One might easily infer that the an effective integration strategy is a middle path between existing strategies of the aforementioned industries, but that would mean ignoring the glaring asymmetry that exist between both the acquirer (larger, hierarchical, established, and more often than not; a financial or banking incumbent that is trying to improve its digital capabilities) and the acquired (a smaller, younger, more tech-than-finance competitor that is often sought out by the former for knowledge grafting). What would be the best form of symbiotic existence for both firms in the EU context, such that the spirit of innovation and competition is retained postmerger? How can insights from network analysis and literature deepen our understanding of the rapidly changing fintech ecosystem?





Five PhD fellows recruited

During the second half of 2018 we began our search for five PhD fellows. About 360 applications landed on the desks of our selection committee. The applicants reached out to us via the vacancy on the Radboud University website or via our partners in this ambitious project. The origin of the applicants was quite diverse; we received applications from (amongst others) The Netherlands, United Kingdom, Brazil, India, Indonesia, Iran, Iraq, Turkey, USA, Germany, Russia, Poland, South Africa, China, Kenya, etc.

The selection committee interviewed 37 candidates for the FINDER program. These interview rounds were mostly set up following this scheme:

  • First interview with one or two members of the Selection Committee
  • Second interview with Selection Committee member & Academic partner
  • Third interview with Selection Committee member & Business partner
  • Fourth interview with Selection Committee member & Academic partner & Business partner

Writing assignments were given in between interviews to be discussed / evaluated during upcoming interview. Also, the three phases of training were discussed during these interviews:

  • Phase 1:
    Each ESR will spend their first 10 months of doctoral training at Radboud University. The intensive study of literature, attending taught modules of their doctoral program and interactions with their supervisory team will enable them to prepare for their industrial placement and data collection at Atos.
  • Phase 2:
    After 10 months in The Netherlands ESRs will relocate to Atos in Spain or Germany for 18 months. This period will be devoted to intensive industrial training and data collection. To enhance on-going supervision, the lead academic supervisors will visit ESRs at Atos premises, with other meetings organized by communication technology. ESR will attend training at Radboud University.
  • Phase 3:
    ESRs will spend the last 8 months (and more) of their doctoral training at Radboud University to focus on writing up their thesis and working on manuscripts for publication.

It is with great please that we introduce you to our PhD Fellows:

James Ellis is currently completing his Master’s degree in Globalization & Development Studies at Maastricht University, where his research centers around a Science & Technology Studies analysis of drone usage among farmers in South Africa. Prior to that, he has worked since 2012 as a broadcast journalist in the United States Air Force, through which he has gained dynamic experience in leadership, management, strategic planning, and naturally, journalistic research. Furthermore, his rise through military ranks and recognition for quality work afforded him the opportunity to attend formal leadership, management, and entrepreneurship courses and go on to apply the concepts learned therein to a wide range of settings. After leaving the full-time military, he has pursued the establishment of an academic career in order to leverage his unorthodox range of experiences and lessons from around the world into current, ongoing management research in hopes of implementing unique arguments into the process of research, publication, and theory-building.

Barbara Voelkl is a PhD fellow in the FINDER working stream focusing on alternative business models in digital ecosystems. With BSc degrees in Psychology and Business Administration and a MSc in International Business, her research interest lies in the intersection between digitalization and human behavior. More specific, she is enthusiastic about revealing the cognitive and behavioral aspects of collaborative business models in and between new ventures and incumbents. After studying and gaining initial work experience in Germany, Norway, The Philippines, Japan and Taiwan, she highly values intercultural teamwork as well as a cross-cultural research context.

Tze Yeen Liew was a Research analyst at Holland FinTech responsible for curating and producing fintech-related insights for stakeholders before she joined the FINDER program at Radboud University. Tze Yeen holds a Bachelors degree in Finance, Accounting and Management from the University of Nottingham and a Masters in Migration Studies from the University of Oxford, where she also received the Queen Elizabeth Departmental Scholarship. Tze Yeen’s prior academic experience is diverse, stretching from corporate governance to migration policy. Her research interests encompass structuring and analyzing characteristics of learning networks that exist between financial incumbents and acquired fintechs.​

The profiles of the other two PhD fellows will follow.



Online financial decision making holds the future. And various fintech companies are jumping on board of this trend. But how do people come to decision making on these platforms, and how does new technology allow for more inclusive or even social investment decision making?

As part of the FINDER research agenda, Voleo Inc. serves as a case-study-in-point on this terrain. The FINDER program is proud to be working with this innovative fintech start up to explore some fundamental research questions that link technology, behavioural decision making and dynamic social networks.

Voleo is a Canada-based mobile fintech company that is transforming the retail investing space through its powerful, collaborative investing platform. Voleo has increased retail investor participation in the stock market by breaking down barriers to entry, facilitating trust and improving financial literacy. As an interesting example of successful scale up of fintech technology and entrepreneurial activity, the Voleo platform is being white-labeled by major financial institutions around the world as an innovative product to engage and retain a new category of investors.

In their press release on this FINDER cooperation Thomas Beattie, CEO of Voleo, stated, “Dr. Aalbers has extensive knowledge in the field of collaboration, and his team at FINDER are doing important work in researching and uncovering insights about organizational and consumer behaviour. There is a clear synergy between Voleo’s objectives as an emerging technology, its users’ objectives as part of a community, and FINDER’s goal of understanding social interaction in the digital age. We are especially excited to apply learnings from this study and equip our users with new tools in the coming years.”

From the FINDER program perspective, due to Voleo’s differentiated positioning in the online brokerage industry and their unique approach to social investing Voleo was top of mind when deciding upon the final configuration of consortium partners for the FINDER research scoping. The welcoming spirit to work close with some of our FINDER PhD fellows, and the willingness to help them understand the business side of things make Voleo in a valued research partner. We are looking forward this collaboration.

To find out more about Voleo, please visit their website:

Read all about Voleo being selected for the FINDER project in their press release:

Paying it forwards: Building next generation platforms to succeed in next-generation banking ecosystems

By Remco Neuteboom (orriginal post on, July 2018)

To reinvent themselves, banks need to leverage customer data within innovative business models. For that, technology platforms must evolve. This requires banks to become more agile and develop the right partnerships.

Successfully meeting these four transformation challenges and opportunities for the future of banking – responding faster to customer’s demand; optimizing costs radically; creating new revenue streams with open platforms; providing predictive security and compliance – will impact the banking business models, organizational strategies, and resources. It will also impact the very foundations of banking technologies.

Bringing legacy tech into the digital era

For decades, banks have built bullet-proof information systems that combine powerful and reliable technologies. They have pioneered mainframes, payment systems and high-performance computing for high-frequency trading.

However, systems for loans, savings and other banking activities were usually built in isolation. Now, based on dated technologies, these systems often fail to provide the agility and scalability banks need in today’s fast-moving landscape.

Banks have already launched a wealth of modernization initiatives. Motivations vary: catching up with digital innovation, experimenting with the cloud, developing mobile banking, or even improving customers’ digital experiences.

And while success has been plentiful, increasing competition from the global tech players and FinTechs means banks must accelerate their efforts.

Preparing for a paradigm shift

Adapting to the new era requires a quantum leap. To embrace the challenges of a digital world and take a winning position within it, three core principles will be essential for banks:
◾Become wholly customer-centric, ensuring 360° omnichannel engagement with clients, smart devices and machines.
◾Provide intelligent data-driven orchestration, enabling adaptation to market changes and evolving customer demands in a real-time, prescriptive way.
◾Adopt open platform foundations, providing the best financial utility services.

The road ahead
To thrive, banks will need to create the right partnerships and convene the largest ecosystem to enrich their offering, monetize their data and turn it into profit. Banks should begin building new supporting architectures today. Modernizing legacy IT and fully embracing the latest cloud, automation, big data and mobile technologies is only the start of the journey.

More disruptive technologies will emerge. While some may only appear as dots on the horizon today, they will turn out to be transformational in the years to come.

To learn more, read Look Out 2020+ for Banking.

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About Remco Neuteboom

VIEW ALL POSTS BY Remco Neuteboom

Global Head of Digital Transformation in Financial Services

Remco Neuteboom is the Global Head of Digital Transformation in Financial Services with Atos. Remco is responsible for the development and delivery of Atos’ Financial Services vision. The strategy is powered by the ‘Digital Customer Experience’ – which comprises of Omni-Channel Customer Management; Customer DNA and Targeting; Digital Marketing; Digital Customer Advisory; Next Gen Branch; and Mobile Payment and Wallet solutions. Remco has over eight years’ experience in customer engagement, working with a number of banks & insurers. As well as this, he has more than 16 years’ experience with digital business transformation and has spent the last decade working in financial services.

Collaborative Fintech network: within and beyond the boundary of the firm

Companies that want to sail a different wind, typically have an improvement in mind. And whether this improvement is now a bare necessity – things do not go well, things must change – or rather originates from an ambition to innovate, in both cases, it comes down to rendering ideas to make things work for the better. Only if you know where and whom those ideas within the organization originate from and how they spread, management can actually redeem their potential. An analysis of the organizational network can help to show if ‘something’ or ‘nothing’ happens to unearth new insights to the benefit of the company, and also when it comes to getting these ideas dispersed in and adapted by the company.

Organizational network analysis (ONA) is a systematic approach and set of techniques for studying the connections and resource flows between people, teams, departments and even whole organizations. The underlying idea is that employees and their interactions can be seen as nodes and links that allow for both visual and mathematical illustration. Organizations can be approached as a set of communication net­works as much as they are a bundle of resources or contracts, and people in a firm exchange information and knowledge of many different kinds with each other. Some of it may be irrelevant to the firm’s performance, but even so communication can help people form closer connections which can help them get their job done.

Through organizational network analytics, managers can gain a bird’s-eye view of existing network structures and communication patterns, which are often in stark contrast to what they believe them to be or how they would like them to function. Who are connected to each other? How often do they interact? About what?

“The greatest value of a picture is when it forces us

to notice what we never expected to see.”

– John Tukey, 1977

In management settings, organizational network analysis has been effective at providing leaders with insights to help diagnose and solve the problems that often hamper important collective-process outcomes such as organizational structure, decision making, performance and innovation. nieuwe figuur

The degree to which organizations are able to reap the benefits of the social capital represented by the networks, depends to a large extent to the degree to which resources can be accessed and mobilized through them. While the potential of leveraging an organization’s networks to render innovative activity can be substantial, the barriers faced within the organization to do so can be equally large. Organizational boundaries, such as organizational divides between different functional or operational domains, business units, are hurdles for the free flow of knowledge inside the organization. Management can and must understand the connections present in a firm before it starts any form of intervention to boost innovative activity within or across a business unit, for instance. Actual innovation contacts can be more difficult to find. The formal contacts are most visible, and the informal ones can be relatively easily uncovered. The latter two also help management find and nourish the innovation sweet spot. Insights in individual differences, and the rationale behind these differences are a first step in assessing the ideation climate of an organization.

Zooming in on the individual with ONA

Connections among people and the overall network configuration should be what a manager who minds a company’s long-run success keeps in view. Organization network analysis can be of help to identify idea connectors, for instance: those individuals that are core to getting others together around a new idea, establishing a buzz around new ideas and to attracting genuine managerial attention. The underlying analytics can help to assess if there are parts of the internal network to which their ties do not extend, for instance. Knowing of such omissions, management as well as employees themselves, can take the necessary steps to remedy them.

Ongoing ideation is a necessity. So are the analytics to take pulse of its presence.